Search Engine Optimisation

* Search Engines : is a tool on the internet that enables a user to be able to search and find a company, service, product or specific information on the appropriate website. The search engine indexes websites using certain keywords and ranks them according to the relevance of your search. Search engines need to be told about your website, and your rankings can be improved with strategically targeted recurring actions.

Search engine submission is how a webmaster submits a web site directly to a search engine. Search Engine Submission is seen as a way to initially promote a web site, and is not necessary to be conducted on an ongoing basis. All major search engines like Google, Yahoo, and Bing use crawlers, bots and spiders that eventually find most web sites on the Internet by themselves.

There are 3 basic reasons to submit a web site or web page to a search engine:

  • To add an entirely new web site instead of waiting for a search engine to discover them
  • To have a web page or web site updated in the respective search engine
  • To add your website to small, fast growing but popular search engines

In order to obtain good placement on search results in the various engines, webmasters must optimize their web pages. The process is called search engine optimization. Many variables come into play, such as the placement and density of desirable keywords, the hierarchy structure of web pages employed in a web site (i.e. how many clicks from the home page are required to access a particular web page), and the number of web pages that link to a given web page. Our sister company - The Pixelzoo will assist in submitting your website to search engines, directories and other appropriate websites to assist in making your website more visible. They will also optimise your website for more effective ratings with search engines.

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